46
large pan
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Avg price
Great£20.58avg listing price — sweet spot $15–$100
Price range
Great£11.70–£35.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay3,231.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Market size
Bad£34K£34K/yr · 31K searches