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Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but soft demand (-28.8% this quarter) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Good615.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.62avg listing price — sweet spot $15–$100
Price range
Okay£3.99–£24.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£66K£66K/yr · 287K searches
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand