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large cushions
Skip itSoft demand (-32.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Good2.0%return rate — above 5% kills the launch gate
Avg price
Good£12.53avg listing price — sweet spot $15–$100
Price range
Okay£4.84–£22.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,381.58avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£45K£45K/yr · 318K searches
Growth
Bad-32.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand