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large bow
Skip itPrices mostly outside the sweet spot ($2.70–$10.24) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,533.11avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Market size
Okay£103K£103K/yr · 273K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£7.18avg listing price — sweet spot $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Price range
Bad£2.70–£10.24cheapest to priciest tracked listing — scored on the share inside $15–$100