45
large black mirror
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£70.19avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Review moat
Good639.68avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£11.77–£275.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.6%90-day search growth — must beat 0% to launch
Market size
Bad£24K£24K/yr · 82K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price