61
lanterns
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£19.39avg listing price — sweet spot $15–$100
Price range
Great£5.64–£73.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,158.97avg incumbent reviews — the moat a new listing must climb
Market size
Okay£145K£145K/yr · 470K searches
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand