50
lanterns for living room
Worth a lookShows a sweet-spot price point ($21.16 avg), but soft demand (-36.4% this quarter) keeps it on the watch list.
Avg price
Great£21.16avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great£5.64–£56.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good678.92avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Bad£67K£67K/yr · 296K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.4%90-day search growth — must beat 0% to launch