47
ladle
Skip itPrices mostly outside the sweet spot ($1.73–$9.70) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great210avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£100K£100K/yr · 191K searches
Avg price
Bad£5.49avg listing price — sweet spot $15–$100
Growth
Bad-34.6%90-day search growth — must beat 0% to launch
Price range
Bad£1.73–£9.70cheapest to priciest tracked listing — scored on the share inside $15–$100