40
kraft paper
Skip itPrices mostly outside the sweet spot ($3.34–$8.72) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,221.87avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Avg price
Bad£6.37avg listing price — sweet spot $15–$100
Market size
Bad£33K£33K/yr · 80K searches
Price range
Bad£3.34–£8.72cheapest to priciest tracked listing — scored on the share inside $15–$100