35
kotlie 5 in 1 coffee machine
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Review moat
Great297.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£97.68avg listing price — sweet spot $15–$100
Price range
Good£60.73–£133.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.5%return rate — above 5% kills the launch gate
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 23K searches
Brand share
Bad99%top-5 brand share — brand-locked demand