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70

koi fish food

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 95Conversion 95Competition 64Returns 100Price range 85Avg price 88Brand share 45Review moat 68Quality gap 24

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Growth

Incredible+121.2%

90-day search growth — must beat 0% to launch

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great£20.11

avg listing price — sweet spot $15–$100

Price range

Great£3.88–£90.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good786.97

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Market size

Good£371K

£371K/yr · 155K searches

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

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