52
koala
Worth a lookShows low returns (0.8%), but soft demand (-21.5% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good835.57avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.35–£31.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.88avg listing price — sweet spot $15–$100
Market size
Bad£70K£70K/yr · 187K searches
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand