45
knitting wool
Skip itSoft demand (-36.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good£371K£371K/yr · 2.7M searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,962.64avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.30avg listing price — sweet spot $15–$100
Price range
Bad£1.69–£16.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.1%90-day search growth — must beat 0% to launch