51
knitting loom
Worth a lookShows a thin review moat (235 avg reviews), but soft demand (-64.1% this quarter) keeps it on the watch list.
Review moat
Great235.36avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great£15.70avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.97–£36.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£34K£34K/yr · 99K searches
Growth
Bad-64.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand