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knitting kit
Skip itSoft demand (-52.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.23avg listing price — sweet spot $15–$100
Review moat
Good509.84avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.80–£23.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£44K£44K/yr · 157K searches
Growth
Bad-52.9%90-day search growth — must beat 0% to launch