50
knitting accessories
Worth a lookShows low returns (0.6%), but soft demand (-46.5% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Price range
Okay£2.64–£25.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.98avg listing price — sweet spot $15–$100
Review moat
Okay3,389.47avg incumbent reviews — the moat a new listing must climb
Market size
Okay£117K£117K/yr · 383K searches
Growth
Bad-46.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand