62
knife roll
Worth a lookShows a sweet-spot price point ($21.47 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£21.47avg listing price — sweet spot $15–$100
Review moat
Great249.08avg incumbent reviews — the moat a new listing must climb
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Price range
Great£6.64–£105.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£146K£146K/yr · 221K searches
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand