51
knife holder
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (-25.2% this quarter) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good£14.71avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£6.91–£32.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,380avg incumbent reviews — the moat a new listing must climb
Market size
Okay£149K£149K/yr · 296K searches
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand