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kitchen scales with bowl
Skip itSoft demand (-32.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.76avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,121.21avg incumbent reviews — the moat a new listing must climb
Market size
Bad£75K£75K/yr · 78K searches
Price range
Bad£5.88–£17.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-32.4%90-day search growth — must beat 0% to launch