54
kitchen rug
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Avg price
Great£19.36avg listing price — sweet spot $15–$100
Price range
Great£4.89–£73.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good1,097.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad£51K£51K/yr · 364K searches
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand