48
kingsize duvet 13.5 tog
Skip itSoft demand (-60.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great£20.32avg listing price — sweet spot $15–$100
Price range
Great£9.02–£59.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,877.84avg incumbent reviews — the moat a new listing must climb
Market size
Bad£44K£44K/yr · 56K searches
Growth
Bad-60.3%90-day search growth — must beat 0% to launch