53
king size fitted sheets
Worth a lookShows low returns (0.4%), but a deep review moat (21,842 avg reviews) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Good£802K£802K/yr · 1.4M searches
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good£5.46–£27.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.00avg listing price — sweet spot $15–$100
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Review moat
Bad21,841.81avg incumbent reviews — the moat a new listing must climb