60
king size duvet
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible£2.0M£2.0M/yr · 1.7M searches
Price range
Great£11.21–£59.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£19.14avg listing price — sweet spot $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad13,645.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.5%90-day search growth — must beat 0% to launch