47
king size blanket
Skip itSoft demand (-28.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Avg price
Great£17.99avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good£6.80–£36.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad14,624.86avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£53K£53K/yr · 227K searches
Growth
Bad-28.1%90-day search growth — must beat 0% to launch