21
king charles
Skip itSoft demand (-60.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible44avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.25avg listing price — sweet spot $15–$100
Market size
Bad£2K£2K/yr · 13K searches
Growth
Bad-60.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.75–£10.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier