34
kilner jars 2l
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Okay£2.88–£22.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,901avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.65avg listing price — sweet spot $15–$100
Market size
Bad£98K£98K/yr · 66K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand