37
kilner jars 0.5l
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Okay1,748.22avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.27–£25.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.96avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 26K searches
Brand share
Bad100%top-5 brand share — brand-locked demand