50
kilner bottles
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Review moat
Great495.83avg incumbent reviews — the moat a new listing must climb
Growth
Good+44.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.14avg listing price — sweet spot $15–$100
Price range
Okay£5.44–£20.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£60K£60K/yr · 61K searches
Brand share
Bad97%top-5 brand share — brand-locked demand