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kids wardrobe
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great178.25avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Avg price
Great£76.35avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good£21.96–£156.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£87K£87K/yr · 420K searches
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price