57
kids scissors
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good812.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay£224K£224K/yr · 293K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.40avg listing price — sweet spot $15–$100
Price range
Bad£2.08–£17.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand