60
kids games
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Market size
Great£859K£859K/yr · 2.8M searches
Price range
Good£2.49–£33.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.45avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,240.44avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.1%90-day search growth — must beat 0% to launch