47
kids cooking set
Skip itSoft demand (-35.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good541.4avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.44avg listing price — sweet spot $15–$100
Price range
Okay£5.33–£21.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£60K£60K/yr · 167K searches
Growth
Bad-35.2%90-day search growth — must beat 0% to launch