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kids colouring books
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£234K£234K/yr · 587K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,236.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£3.98avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.72–£10.15cheapest to priciest tracked listing — scored on the share inside $15–$100