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kids apron
Skip itSoft demand (-29.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great423.08avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£5.08–£22.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.62avg listing price — sweet spot $15–$100
Market size
Bad£77K£77K/yr · 271K searches
Growth
Bad-29.7%90-day search growth — must beat 0% to launch