43
kerosene
Skip itSoft demand (-63.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£43.34avg listing price — sweet spot $15–$100
Review moat
Great339.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.66–£170.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£105K£105K/yr · 69K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-63.5%90-day search growth — must beat 0% to launch