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jute rug
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Incredible£35.22avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great£10.01–£115.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,215.68avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad£86K£86K/yr · 428K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale