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jura filter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible37.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible£29.39avg listing price — sweet spot $15–$100
Price range
Incredible£16.45–£36.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£132K£132K/yr · 12K searches
Review moat
Bad6,233.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand