69
jug
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Price range
Good£2.46–£37.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£519K£519K/yr · 1.0M searches
Growth
Good+36.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,054.82avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.90avg listing price — sweet spot $15–$100
Signals No Dominant Brand