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john innes no 2
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good546avg incumbent reviews — the moat a new listing must climb
Growth
Good+36.5%90-day search growth — must beat 0% to launch
Avg price
Okay£9.96avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Price range
Bad£6.08–£16.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£23K£23K/yr · 26K searches