46
john innes compost
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+35.9%90-day search growth — must beat 0% to launch
Review moat
Good1,337.27avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.36avg listing price — sweet spot $15–$100
Price range
Okay£6.21–£19.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£51K£51K/yr · 38K searches
Brand share
Bad97%top-5 brand share — brand-locked demand