52
jesus
Worth a lookShows low returns (0.5%), but soft demand (-39.9% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Review moat
Great191.59avg incumbent reviews — the moat a new listing must climb
Price range
Great£3.24–£64.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.17avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£25K£25K/yr · 288K searches
Growth
Bad-39.9%90-day search growth — must beat 0% to launch