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jeans buttons
Skip itPrices mostly outside the sweet spot ($2.69–$6.79) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good762.8avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 98K searches
Avg price
Bad£3.53avg listing price — sweet spot $15–$100
Price range
Bad£2.69–£6.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand