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jam jars
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good676.6avg incumbent reviews — the moat a new listing must climb
Growth
Good+38.1%90-day search growth — must beat 0% to launch
Price range
Good£2.27–£34.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.95avg listing price — sweet spot $15–$100
Market size
Okay£113K£113K/yr · 76K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand