20
iz420ukt
Skip itSoft demand (-51.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good820.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£196.82avg listing price — sweet spot $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£49K£49K/yr · 19K searches
Growth
Bad-51.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£169.96–£230.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price