50
ironing mat
Worth a lookShows low returns (1.2%), but a small market ($45K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Price range
Okay£2.50–£26.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.46avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,156.39avg incumbent reviews — the moat a new listing must climb
Market size
Bad£45K£45K/yr · 72K searches