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ironing machine
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good834.1avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£215.28avg listing price — sweet spot $15–$100
Market size
Okay£169K£169K/yr · 71K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Price range
Bad£17.58–£389.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price