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ironing board covers 135 x 45

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A small market ($41K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 19Conversion 87Competition 61Returns 80Price range 44Avg price 70Brand share 62Review moat 24Quality gap 55

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Good£14.41

avg listing price — sweet spot $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£6.18–£21.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,275.88

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Market size

Bad£41K

£41K/yr · 28K searches