63
iron
Launch itA $7.8M/yr market growing +15.0% this quarter with returns at 2.3% — clears our launch bar.
Market size
Incredible£7.8M£7.8M/yr · 5.0M searches
Avg price
Incredible£23.89avg listing price — sweet spot $15–$100
Price range
Great£9.95–£50.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad6,834.79avg incumbent reviews — the moat a new listing must climb