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iron sulphate for lawns
Skip itSoft demand (-73.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Review moat
Good551.71avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.31–£36.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.88avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£114K£114K/yr · 101K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-73.7%90-day search growth — must beat 0% to launch