50
iron on vinyl
Worth a lookShows low returns (0.7%), but soft demand (+0.4% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good£5.02–£25.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,706.11avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.70avg listing price — sweet spot $15–$100
Market size
Okay£177K£177K/yr · 302K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.4%90-day search growth — must beat 0% to launch